5 Reasons Why Print Specifying is Important
Back in January, I gave you some tips for making your graphic designer’s job easier. Well, today the focus is all about making your printer’s job easier.
We’ve all been there – you have a big project that needs to go to print, maybe it’s a last minute job, it’s usually the most important job you’ve done in ages, and it’s the worst possible time for something to go wrong. But sod’s law says it will! Errors definitely occur when forward planning is ignored, so by taking these 5 points about the importance of print specifying on board, you can help ensure your end product turns out exactly as you want it to.
Think about how many copies you want of your prints and even if you are unsure of exact amounts when putting forward your estimate, try to provide a rough range. Then at least pricing can be broke down for you.
We mentioned the importance of your paper choice previously but you definitely should do a bit of research as to what kind of paper you would prefer. As you can imagine differences in weight and style vary greatly in price, in fact the options are almost endless. It may be worth considering that if your UK printer is FSC approved/registered, by association you can use the FSC logo on your own printed literature – a great big tick in the box in these days where Corporate Social Responsibility and, more specifically, environmental policy are scrutinised that much more closely!
A very similar idea with the finish of your product. You want to make sure you have seen samples of the finishes before you set a print date. Pick a style appropriates the message that you want to send across to your customers, luxurious, modern, quirky etc, and go for it.
Think about how many pages you want for your project. Now ‘pages’ to you and me probably equates to a page leaf (covering 2 sides), but to a printer 1 page equals one printed side. Bear this in mind when you get an estimate that states your 20 page booklet is quoted for 40pp instead. They are not trying to rip you off, so don’t worry.
Be super specific with your deadlines to the printers. If you need all your documents by a certain time, specify that. And if you can be flexible, explain that to your printer too, because you never know, that could even result in some savings.