CASE STUDY: Emma Scott Presents… / Pluggin’ Baby
Emma Scott is a radio presenter turned live music promoter and manager turned author and radio plugger. Well known for her popular shows on both Kerrang! and latterly Heart FM, her time as a live music promoter saw her work alongside major selling artists (such as The Automatic, Skunk Anansie, Therapy?, Ben Folds Five and Sylosis) and up-and-coming underground bands alike, leading to a spell managing The Whiskey Syndicate. Since diversifying into writing, Emma has published two ‘self-help’ style books for aspiring bands – ‘Break Your Band’ and ‘If It Was My Band‘. Her newest venture, Pluggin’ Baby, has seen her assist numerous artists with gaining commercial and independent radio airplay.
Challenges faced:
Emma Scott Presents… hosted as many as eight live gigs a month across Birmingham, Wolverhampton and Stourbridge in the West Midlands. To support the promotion of each show and to build the Emma Scott Presents… brand, an impactful and instantly recognisable design for flyers and posters was required, and the turnaround of designs for the shows needed to be fast. Often performing artists would provide poor quality logos, so the designs needed to overcome this while retaining a look and feel that reflected the quality of the brand.
Logo and stationery design was required for the launch of the Pluggin’ Baby brand. The logo had to reflect both the radio airplay aspect and the typical rock n’ roll nature of Pluggin’ Baby’s expected clients.
How CWDmedia helped:
CWDmedia effectively interpreted the brief to consistently produce eye-catching flyer and poster designs for Emma Scott Presents… shows for several years, adhering to branding guidelines set out by the venues in use. In this time the style of the design was refined to freshen up and strengthen the brand and increase interest in the shows themselves. On the occasions where bands supplied sub-standard logo files, CWDmedia recreated them to large format print quality standards. Some 150+ events were designed for in total.
After developing a strong and productive working relationship with the client, CWDmedia was later approached to create the logo and cover artwork for the ‘Break Your Band’ book and the brand identity for Pluggin’ Baby. Business stationery including business cards and compliments slips followed, and CWDmedia liaised with Emma Scott’s website partner to supply graphic elements suitable for web use.
Emma Scott said: “For anything involving graphic design, I contact CWDmedia. Business cards, compliments slips, flyers, you name it – Steve has designed it for me. I love his work – it’s always top-notch and done with a smile. He’s down to earth, polite, friendly and professional. I’ve lost count how many years we’ve worked together, but it’s a long time – and I don’t see this ending soon. I’ve found that once you have found someone you trust and work well with, it’s always best to stick with them! Build the right team around you and you will go far! His rates are great and he’s now a good mate – long may that continue!”
Services provided (design and print):
- Flyers & posters
- Website graphics
- Corporate stationery (business cards, compliments slips)
- Logo designs
- Social networking site graphics
- Flyers & posters
- Magazine adverts
- Web adverts
- Roller banners