The Kaleidoscope Plus Group Ambassador Pack by CWDmedia

CWDmedia takes stock following busy year with new clients

The end of another year approaches, and what a busy year it has been!  So busy, in fact, that I’ve struggled to find time to keep the CWDmedia site updated periodically, which is of course what Google likes when it indexes your site for its search engine results.

It has been a pleasure working with regular clients including Xtreme Fitness, Farmer Phil’s Festival, Sweetcheeks Beauty Boutique and more, while it was great to welcome on board a number of new clients across a diverse number of industries:

The Kaleidoscope Plus Group

The Kaleidoscope Plus Group Gala Ball 2018West Bromwich-based charity The Kaleidoscope Plus Group has been promoting positive mental health and wellbeing in the Midlands and further afield for over 45 years.  #TeamKPG engaged CWDmedia to work on a number of projects in 2018, including key publications (corporate & ambassador brochures, annual report and more), fundraising toolkits and social media support.  The latter involved me providing photography services at several fundraising events across the West Midlands.  I even got involved in the fundraising myself, raising over £1,500 for the charity by shaving off my beloved beard – a feat which got special mention at #TeamKPG’s Annual Gala Ball, for which CWDmedia was a sponsor.

Double Vision Mobile Bars

Shropshire-based Double Vision Mobile Bars provides quality mobile bars, hog roasts and candy carts for all manner of functions across the county.  They engaged CWDmedia to redesign its company website, the anticipated launch of which is in early 2019.

Jordan Red

As mentioned in my previous update, Jordan Red is an exciting new band whose founding member Dan Baker is a long time client of CWDmedia.  I was engaged to develop their initial logo ideas into a finished article and create their official website which launched in December 2018, with expansion phases anticipated in 2019.

Rosie O’Sullivan

Rosie O'Sullivan 'The Nashville Sessions' EPBirmingham singer Rosie O’Sullivan first rose to prominence when she wowed the judges on Britain’s Got Talent with her soulful voice, prompting David Walliams to say “I just want to hear you sing all night” and Simon Cowell to comment “Absolutely bloody fantastic!”  CWDmedia first worked with Rosie to design artwork for her 2017 release ‘Tempo’ and the subsequent digital single ‘Time’.

This year Rosie engaged CWDmedia to provide art direction for her new double EP ‘The Nashville Sessions’ and supporting digital single ‘Help Me Make It Through The Night’, both of which were showcased during a promotional tour to Nashville itself.

Inar Group

The newest client to join the CWDmedia roster is Stafford-based Inar Group – an engineering and software programming business with an exciting new project set for launch in 2019.  CWDmedia has been engaged to design Inar Group’s corporate website, also set for a 2019 launch.

So in summary, there’s lots going on and some exciting things planned for 2019 already.  I can always do more, however – if you have a requirement for anything design-related, I can probably help.  Get in touch and let’s get to work – happy New Year to you all!

Jordan Red uses CWDmedia

Jordan Red selects CWDmedia for brand direction

I’ve had to sit on this update for quite a while but am delighted to now be in a position to announce that exciting new rock band Jordan Red has selected CWDmedia to design its logo and website ahead of the group’s official launch in December 2018.

The band, comprising founder members Dan Baker and Dan Leigh, has spent much of the past year demoing material with internationally renowned producer Romesh Dodangoda – respected for his work with Bullet For My Valentine, Bring Me The Horizon and previous CWDmedia clients Martyr de Mona – at the helm.

Their sound is best described as a combination of big, hook-laden choruses and crushing riffs, and has been recorded with the help of session musicians Conor O’Keefe and Dave Fee, themselves of rising band As Lions.

The perfect fit for the Jordan red website and logo

Throughout the design project, CWDmedia worked closely with the band to ensure its clear brand vision was ultimately realised.  It was the latest in a number of projects CWDmedia has delivered for Dan Baker – including his personal website and cover artwork for previous band Nya – and renewing the previously effective working relationship made a lot of sense.

“After working with CWDmedia on several projects in the past I knew that they would be the perfect fit for the Jordan Red website and logo,” said Dan, “Steve really went the extra mile during the creative process to ensure everything worked as required with the new website and logo design.  He was readily available to implement changes to the design until we were 100% happy with how everything worked and looked – I look forward to working with CWDmedia on more projects in the future!”

You’ll find Jordan Red all over social media – visit to find out more.

Do you require logo or web design services?  Maybe CWDmedia can help – get in touch for an informal chat about your project!

Emma Scott Presents... / Pluggin' Baby | CWDmedia

CASE STUDY: Emma Scott Presents… / Pluggin’ Baby

Emma Scott is a radio presenter turned live music promoter and manager turned author and radio plugger.  Well known for her popular shows on both Kerrang! and latterly Heart FM, her time as a live music promoter saw her work alongside major selling artists (such as The Automatic, Skunk Anansie, Therapy?, Ben Folds Five and Sylosis) and up-and-coming underground bands alike, leading to a spell managing The Whiskey Syndicate.  Since diversifying into writing, Emma has published two ‘self-help’ style books for aspiring bands – ‘Break Your Band’ and ‘If It Was My Band‘.  Her newest venture, Pluggin’ Baby, has seen her assist numerous artists with gaining commercial and independent radio airplay.

Challenges faced:

Emma Scott Presents… hosted as many as eight live gigs a month across Birmingham, Wolverhampton and Stourbridge in the West Midlands.  To support the promotion of each show and to build the Emma Scott Presents… brand, an impactful and instantly recognisable design for flyers and posters was required, and the turnaround of designs for the shows needed to be fast.  Often performing artists would provide poor quality logos, so the designs needed to overcome this while retaining a look and feel that reflected the quality of the brand.

Logo and stationery design was required for the launch of the Pluggin’ Baby brand.  The logo had to reflect both the radio airplay aspect and the typical rock n’ roll nature of Pluggin’ Baby’s expected clients.

How CWDmedia helped:

CWDmedia effectively interpreted the brief to consistently produce eye-catching flyer and poster designs for Emma Scott Presents… shows for several years, adhering to branding guidelines set out by the venues in use.  In this time the style of the design was refined to freshen up and strengthen the brand and increase interest in the shows themselves.  On the occasions where bands supplied sub-standard logo files, CWDmedia recreated them to large format print quality standards.  Some 150+ events were designed for in total.

After developing a strong and productive working relationship with the client, CWDmedia was later approached to create the logo and cover artwork for the ‘Break Your Band’ book and the brand identity for Pluggin’ Baby.  Business stationery including business cards and compliments slips followed, and CWDmedia liaised with Emma Scott’s website partner to supply graphic elements suitable for web use.

Emma Scott said: “For anything involving graphic design, I contact CWDmedia.  Business cards, compliments slips, flyers, you name it – Steve has designed it for me.  I love his work – it’s always top-notch and done with a smile.  He’s down to earth, polite, friendly and professional.  I’ve lost count how many years we’ve worked together, but it’s a long time – and I don’t see this ending soon.  I’ve found that once you have found someone you trust and work well with, it’s always best to stick with them!  Build the right team around you and you will go far! His rates are great and he’s now a good mate – long may that continue!”

Emma Scott Presents... flyers | CWDmediaServices provided (design and print):

  • Flyers & posters
  • Website graphics
  • Corporate stationery (business cards, compliments slips)
  • Logo designs
  • Social networking site graphics
  • Flyers & posters
  • Magazine adverts
  • Web adverts
  • Roller banners

What does your logo say about you?

We like to think we don’t judge a book by its cover but without realising, we often do.  We judge labels, covers and promotional materials every day. And the more we see them, the more we begin to view them as trustworthy and recognisable sources.

Some we’ve become so familiar with, we decide to continuously choose them over hundreds of others. McDonalds over the local greasy spoon cafe, Sainsbury’s over the local greengrocer’s etc. So why is that?

The Importance of a Great Logo

Well, one of the biggest parts of establishing a respected brand is designing a great logo. Many factors make up our opinions of a company and it can all stem from having that all-important symbol to identify it by. After all, this is how you are choosing to represent your company, so it’s an crucial one to get right.

The Ingredients to a Successful Logo


The colour you choose does mean something to your customers. Think about how certain colours affect you when you see them. Then think about what your brand represents. If you choose bright colours, it portrays that you are a bold & exciting company – it may appeal to young people & of course, it will catch everyone’s eye.  Every colour in the spectrum represents something different, so choose wisely.

Type Style

Picking your font is equally as important. As soon as you see those Coca Cola curves, you know exactly what you’re getting. It’s become a ‘cool’ drink, it has a creative flair all down to that fancy typeface.

Accompanying images

If you want an image to go with your type, that has got to sum up exactly what you want your brand to be known for. If you are an environmentally-friendly company, an image of a plant spells that out or go a bit quirky with it to grab even more attention.  At CWDmedia, I like to try and think outside the box when a client’s brief allows it – the chances are that the most obvious idea has probably been done before, and it’s the well thought out, original ideas that stick in your mind and work best as a marketing tool.

The job of your logo is to spell out your company’s message. It’s got to be adjustable to fit across different platforms, so you don’t want it to be too complicated, but you want it to encapsulate exactly what you’re all about.  A golden rule I live by when it comes to logo design is “if it isn’t legible when it’s the size of a postage stamp, bin it”.  Sometimes I have to bend that rule, admittedly, but it’s a healthy ethos to adopt.


CWDmedia has bags of experience in logo design. Get in touch today!