Inbound Marketing – what’s it all about?

It may sound like jargon but inbound marketing is actually very simple. In fact, you’re participating in a bit of inbound marketing right now. You’re reading a blog post and connecting with a company in a more personable way. Maybe you didn’t realise, but that’s precisely what it is.

Inbound marketing focuses on earning customer’s attention through finding value in your online content. Working alongside traditional methods of marketing (outbound marketing) like brochures and posters, inbound marketing helps customers find you, share you to others and engage you in conversation about their needs and preferences.

Why is Connecting Online so Important

Facebook, Twitter, Google+ and the rest have traditionally been – particularly by employers – seen as those silly sites that teenagers and employees waste their time on, but in reality they have also helped millions of people to connect. Not only with friends, but with businesses, charities…the works.

By creating real dialogue with your customers you show that you are a brand that cares and that’s what people really respond to. We all want to connect with other human beings in our daily lives, so by making your brand personable, customers will be more drawn to work with you.

Real-time Reactions

Customers like to feel that their opinions matter, with social media they can tell you when things go wrong and you can react in real time and make an immediate amends, turning a negative into a positive. It’s the stuff that marketing dreams are made of!

Savings in Inbound Marketing

Investing in an online presence allows you to see big results but also big savings. Social media, search engine optimisation (SEO) and blogging can cost less than a lot of other strands of the marketing mix, but get you a whole lot more shares, retweets and therefore most importantly sales.  The potential return on investment (ROI) is vast.

It can seem like a new fad but social media is here to stay.  Think about it – Facebook alone has over 1.2 BILLION monthly active users… it isn’t going to die anytime soon – so getting on the bandwagon and getting advice for how it can work for your business is crucial.  Your clients will love you for it.

 

CWDmedia copywriting tips

Finding Your Voice – Why Copywriting is Crucial to Business Success

The idea of hiring a copywriter can seem a little weird. Because why would you hire someone else to write about your business? After all it’s you who knows it better than anyone else! But great copywriting can really add something extra to your marketing material.

Your voice

You want to get across the true message of what your business offers but you cannot do that without a voice.
You want to come across as:

  • Professional
  • Approachable
  • Different from all the rest

The tone in your copy gives your business added depth. Your clients want to feel connected to you in some way and so you need to have a consistent voice for them to identify with.

Impartiality

When it comes to creating promotional material it is good to think outside of the box. That’s where a second viewpoint can become really valuable.

Because when you’re working for a company you’re passionate about, it can be hard to think of reasons why a client wouldn’t want to pick you for the job. Forget about statistics and how everyone else is working for a moment and focus purely on the client’s point of view.

New Ideas

It’s also imperative to look beyond the main service areas of your business, because even though they are your main selling points, it’s good to think about the other lesser-known features/values/procedures of your business that really set you apart from the rest.

The So What Test (popular with Metallica & Anti-Nowhere League fans, allegedly…)

The most useful tool you can use when putting marketing material together is the famous ‘So What?’ test.

The bike you’re selling has 21 gears instead of 18. So what? There’s no point listing all of those impressive facets, or the services you offer, without explaining why they are so unique. So don’t be afraid to go into detail. It’s not too wordy, it’s helpful to your customers.  Sell the benefits, not the product or service. Your customers’ biggest question is ‘how is it going to help me?’.

SEO

You will already understand the importance of Search Engine Optimisation to your business. Well, getting this kind of written formula correct in your copy, can increase your site’s traffic and therefore sales tenfold.

Why copywriting is crucial to business success…

If you want to see significant growth in your business then you need to truly connect with your client.

Be personable, care about your audience, find out what they want and explain how you can give it to them. Then you will see your business happily grow.

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